Tag Archives: Marketing Plan

The Importance of Customer Service Excellence

When we were doing our business plan, Matthew asked me which was the most important element of the Marketing Mix for The Cheese Mall and after I thought about it for some time, I decided that the ‘People’ is perhaps … Continue reading

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Our SWOT Analysis

Following on from the news of the impending cheese ban within advertising for under 12’s, we have decided that we really need to make our business plan a working document that we use continually. When we originally completed our business … Continue reading

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Gruyére Cheese Quiche and the 5 Ps of the Marketing Mix

As I mentioned in my last blog post, we have been noticing that the sales of a few of our specialist cheeses were decreasing and the problem is that although cheese has a long shelf life, it still is a … Continue reading

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Starting a Business

It is all very exciting leading up to the launch of our business but when we finally got there, there you have so many emotions going on our heads like fear and joy all at the one time. At last … Continue reading

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Fail to Prepare: Prepare to Fail

Lots of things happened which are too detailed to go into but the bottom line is we were just too ambitious about the opening day of The Cheese Mall on 1st August 2011.  We put too much pressure on ourselves, … Continue reading

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Have some Fun along the Way

I know it sounds funny but I really enjoy at the end of each week sitting back with a glass of wine (no I am not drunk) and reflecting on the week writing the blog.  It’s like a diary for … Continue reading

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Recruiting the Right Staff

Lots of things going on at the moment between the building, suppliers, furniture and not to mention Matthew’s nightmare – recruiting staff.  I told him I would take this task on because when we were putting our business plan together he became … Continue reading

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