Tag Archives: marketing mix

How Important Is Your Marketing Mix To Your Business?

Hello, it is Matthew here today for a change and while Millie is going to be working on our social media strategy and will be back soon to tell you all about it, I’m going to concentrate on our Cheese … Continue reading

Posted in Customer Service, Sales and Marketing, What is Marketing | Tagged , , , , | 5 Comments

The Value of a Business Mentor

Are you in business for more than six months? Are you planning to start a business in the near future? Do you have a mentor? Do you really understand how best to create a social media strategy, to write a … Continue reading

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The Importance of Customer Service Excellence

When we were doing our business plan, Matthew asked me which was the most important element of the Marketing Mix for The Cheese Mall and after I thought about it for some time, I decided that the ‘People’ is perhaps … Continue reading

Posted in Building a Brand, Starting a Business, What is Marketing | Tagged , , , , , , | 4 Comments

Gruyére Cheese Quiche and the 5 Ps of the Marketing Mix

As I mentioned in my last blog post, we have been noticing that the sales of a few of our specialist cheeses were decreasing and the problem is that although cheese has a long shelf life, it still is a … Continue reading

Posted in Business Plan, Our First Year, The Cheese Mall | Tagged , , , , | 4 Comments

Fail to Prepare: Prepare to Fail

Lots of things happened which are too detailed to go into but the bottom line is we were just too ambitious about the opening day of The Cheese Mall on 1st August 2011.  We put too much pressure on ourselves, … Continue reading

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Have some Fun along the Way

I know it sounds funny but I really enjoy at the end of each week sitting back with a glass of wine (no I am not drunk) and reflecting on the week writing the blog.  It’s like a diary for … Continue reading

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Recruiting the Right Staff

Lots of things going on at the moment between the building, suppliers, furniture and not to mention Matthew’s nightmare – recruiting staff.  I told him I would take this task on because when we were putting our business plan together he became … Continue reading

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