Tag Archives: Business Marketing

Starting a Business

It is all very exciting leading up to the launch of our business but when we finally got there, there you have so many emotions going on our heads like fear and joy all at the one time. At last … Continue reading

Posted in Our First Year, Setting up The Cheese Mall, Starting a Business | Tagged , , , , , , , , , , | Leave a comment

Learning as you Go

Three months ago we were working for a company – three months on we are going to open The Cheese Mall.  When I wrote my first blog post in early May 2011 at that stage we were putting the final … Continue reading

Posted in Our First Year, Setting up The Cheese Mall, Starting a Business, The Cheese Mall | Tagged , , , , , , | 1 Comment

How Social Media helps businesses to help themselves

We cannot believe how effective Twitter is as part of our Internet Marketing Strategy.  We have over 250 followers and there is a real community feel to Twitter, even more so than on Facebook.  Everybody is passing on very useful … Continue reading

Posted in Business Plan, Setting up The Cheese Mall, Starting a Business, The Cheese Mall | Tagged , , , , , , , , | Leave a comment

Fail to Prepare: Prepare to Fail

Lots of things happened which are too detailed to go into but the bottom line is we were just too ambitious about the opening day of The Cheese Mall on 1st August 2011.  We put too much pressure on ourselves, … Continue reading

Posted in Our First Year, Setting up The Cheese Mall | Tagged , , , , , , , , , , , | Leave a comment

Have some Fun along the Way

I know it sounds funny but I really enjoy at the end of each week sitting back with a glass of wine (no I am not drunk) and reflecting on the week writing the blog.  It’s like a diary for … Continue reading

Posted in Setting up The Cheese Mall | Tagged , , , , , , , , , , , | Leave a comment

Recruiting the Right Staff

Lots of things going on at the moment between the building, suppliers, furniture and not to mention Matthew’s nightmare – recruiting staff.  I told him I would take this task on because when we were putting our business plan together he became … Continue reading

Posted in Setting up The Cheese Mall | Tagged , , , , , , , , , , , | Leave a comment

It’s all coming together

It’s a great feeling when all things come together and you feel you are on top of everything.  Well, that is how it felt this week.  So many aspects of our business plan are coming to fruition which is a great feeling. … Continue reading

Posted in Setting up The Cheese Mall | Tagged , , , , , , , , , , , , | Leave a comment

Getting Started in Business

Matthew put a tweet up to say that the business is taking over our lives. It kinda feels like that.  We are so immersed in every detail of what needs to be done that at one stage I had to walk out.  I … Continue reading

Posted in Setting up The Cheese Mall, Starting a Business, The Cheese Mall | Tagged , , , , , , , , , , , , | Leave a comment

Keeping the Bank Happy

We had a really tough week and the bank is back to us looking for more information.  Well more information from my dad as he is going guarantor and both he and our financial adviser are working hard to limit his … Continue reading

Posted in Setting up The Cheese Mall, Starting a Business | Tagged , , , , , , , , , , , , , | Leave a comment

Putting Together a Business Proposal

Preparing a Business Plan it a bit surreal.  It is like you are writing the business plan for some one else and it is not really your business you are going to borrow the money for.  It is all good fun in putting it … Continue reading

Posted in Setting up The Cheese Mall, Uncategorized | Tagged , , , , , , , , , , , , | Leave a comment