Category Archives: What is Marketing

The Skills In Setting Up A Business Are Demonstrated by Irish Teenagers in Dragons Den

Aside from being passionate about our own business in The Cheese Mall, I am passionate about seeing young entrepreneurs succeed at setting up a small business. In Ireland, the transition year in school gives students scope think of business ideas, … Continue reading

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Mind Your Own Business – but with a smile!!

Did you see Feargal Quinn on the Saturday Night Show the week before last? He was promoting his new book ‘Mind Your Own Business‘. As you probably know, Senator Quinn is one of our heroes, we so agree with his … Continue reading

Posted in Customer Service, What is Marketing | Tagged , , , , | 2 Comments

What Makes Good Customer Service? Ten Tips

Matthew and I are firm believers in the power of customer service so you can imagine our consternation when we received not one, not two but three complaints last week! ¬†Two of the complainants were very nice and appreciated that … Continue reading

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Pin It To Win It

We’re launching a ‘Pin It To Win It’ contest on Pinterest. All you have to do for a chance to win a copy of our marketing book, is to pin this image of our book into an appropriately named board, … Continue reading

Posted in Social Media Marketing, Using Social Media, What is Marketing | Tagged , , | 5 Comments

What’s The Difference Between Goals & Objectives?

Happy New Year everyone. Did you have a great Christmas and new year? Were you happy with your end of year sales? We’re busy setting our goals for 2013 and beyond at the moment. I’ve noticed that so many people … Continue reading

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Pre-Christmas Marketing Reaps Rewards

We were overwhelmed with the responses to our virtual book tour. All of the six bloggers loved it and each of them focused on different aspects of The Cheese Mall: Key Marketing Skills for the Budding Entrepreneur. What we really … Continue reading

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Strengths, Weaknesses, Opportunities and Threats

The wonderful SWOT, Strengths, Weaknesses, Opportunities and Threats needs re-examination again in our run up to Christmas. Just when we had mastered running our own business and were starting to heave little sighs of relief, along comes a threat and … Continue reading

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