Category Archives: The Cheese Mall

Time Management Challenges in Business

Time management is such a skill isn’t it? There is so much to fit into a single day when one is self-employed. Even though there are two of us and our mum helps with accounts and she will step into … Continue reading

Posted in Starting a Business, The Cheese Mall, Young Entrepreneurs | Tagged , , , | 5 Comments

What’s The Difference Between Goals & Objectives?

Happy New Year everyone. Did you have a great Christmas and new year? Were you happy with your end of year sales? We’re busy setting our goals for 2013 and beyond at the moment. I’ve noticed that so many people … Continue reading

Posted in Sales and Marketing, Social Media Marketing, The Cheese Mall, Using Social Media, What is Marketing | Tagged , , , , | Leave a comment

Pre-Christmas Marketing Reaps Rewards

We were overwhelmed with the responses to our virtual book tour. All of the six bloggers loved it and each of them focused on different aspects of The Cheese Mall: Key Marketing Skills for the Budding Entrepreneur. What we really … Continue reading

Posted in The Cheese Mall, What is Marketing | Tagged , , , , | Leave a comment

The Cheese Mall Book Goes On a Virtual Book Tour

We have exciting news to share with you this week. Our book is going to be profiled by 6 bloggers in a virtual blog tour. Each blogger will either review The Cheese Mall: Key Marketing Skills for the Budding Entrepreneur … Continue reading

Posted in Building a Brand, Social Media Marketing, The Cheese Mall, Using Social Media | Tagged , , , | 2 Comments

Gruyére Cheese Quiche and the 5 Ps of the Marketing Mix

As I mentioned in my last blog post, we have been noticing that the sales of a few of our specialist cheeses were decreasing and the problem is that although cheese has a long shelf life, it still is a … Continue reading

Posted in Business Plan, Our First Year, The Cheese Mall | Tagged , , , , | 4 Comments

Grasping the Nettle with a Marketing Audit

Did you ever find yourself to be overwhelmed by a word or a phrase you didn’t understand? Matthew was like that when he looked at the wording of the business plan and saw that we had to complete a ‘Marketing … Continue reading

Posted in Business Plan, The Cheese Mall, What is Marketing | Tagged , , , , , , | 1 Comment

Reviews of ‘The Cheese Mall’

Did you know that Senator Feargal Quinn, fomerly of Superquinn and host of the Retail Therapy series on RTE 1 television gave our book a glowing endorsement when he read it? We were delighted that it came just in time for us … Continue reading

Posted in The Cheese Mall | Tagged , , , , | 3 Comments