Category Archives: Building a Brand

The Skills In Setting Up A Business Are Demonstrated by Irish Teenagers in Dragons Den

Aside from being passionate about our own business in The Cheese Mall, I am passionate about seeing young entrepreneurs succeed at setting up a small business. In Ireland, the transition year in school gives students scope think of business ideas, … Continue reading

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The Cheese Mall Book Goes On a Virtual Book Tour

We have exciting news to share with you this week. Our book is going to be profiled by 6 bloggers in a virtual blog tour. Each blogger will either review The Cheese Mall: Key Marketing Skills for the Budding Entrepreneur … Continue reading

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Successful and Inspiring Young Entrepreneurs

We’re fairly young still. We’re only 25. Yet, when I see the entrepreneurship in some teenagers, I am simply blown away. When Matthew and I were sixteen and we couldn’t find a summer job because of the recession that summer, … Continue reading

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Our Corporate Social Responsibility Policy

We have been thinking about our CSR ‘Corporate Social Responsibility’ lately. ¬†After all, we are lucky to be doing what we love, to be reasonably well treated in our country in return for our taxes. We work hard at being … Continue reading

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Business Planning for the Future

It’s been such a busy week since I got back from holidays that I’ve scarcely had a chance to do anything beyond think about our goals and objectives for our plans to set up a franchise. What I have done … Continue reading

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Quantitative Data – Do You Understand It?

Quantitative Data – I can remember being somewhat scared by this term when we started to investigate it for our business plan, now a year ago. ¬†Data suggested lots and lots of numbers whereas Quantitative had connotations of quantities or … Continue reading

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Building Your Brand Awareness

Building your brand is a challenge for every new business. We devoted a chapter to it in our book ‘The Cheese Mall’ and we describe it as the DNA of our business. It is our brand reputation and our customers’ … Continue reading

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