Category Archives: Building a Brand

The Skills In Setting Up A Business Are Demonstrated by Irish Teenagers in Dragons Den

Aside from being passionate about our own business in The Cheese Mall, I am passionate about seeing young entrepreneurs succeed at setting up a small business. In Ireland, the transition year in school gives students scope think of business ideas, … Continue reading

Posted in Building a Brand, What is Marketing, Young Entrepreneurs | Tagged , , , , , | Leave a comment

The Cheese Mall Book Goes On a Virtual Book Tour

We have exciting news to share with you this week. Our book is going to be profiled by 6 bloggers in a virtual blog tour. Each blogger will either review The Cheese Mall: Key Marketing Skills for the Budding Entrepreneur … Continue reading

Posted in Building a Brand, Social Media Marketing, The Cheese Mall, Using Social Media | Tagged , , , | 2 Comments

Successful and Inspiring Young Entrepreneurs

We’re fairly young still. We’re only 25. Yet, when I see the entrepreneurship in some teenagers, I am simply blown away. When Matthew and I were sixteen and we couldn’t find a summer job because of the recession that summer, … Continue reading

Posted in Building a Brand, Business Plan, Our First Year, Sales and Marketing, Starting a Business, Young Entrepreneurs | Tagged , , | Leave a comment

Our Corporate Social Responsibility Policy

We have been thinking about our CSR ‘Corporate Social Responsibility’ lately.  After all, we are lucky to be doing what we love, to be reasonably well treated in our country in return for our taxes. We work hard at being … Continue reading

Posted in Building a Brand, Corporate Social Responsility, Our First Year | Tagged , , , | Leave a comment

Business Planning for the Future

It’s been such a busy week since I got back from holidays that I’ve scarcely had a chance to do anything beyond think about our goals and objectives for our plans to set up a franchise. What I have done … Continue reading

Posted in Building a Brand, Business Plan, Our First Year | Tagged , , , | 1 Comment

Quantitative Data – Do You Understand It?

Quantitative Data – I can remember being somewhat scared by this term when we started to investigate it for our business plan, now a year ago.  Data suggested lots and lots of numbers whereas Quantitative had connotations of quantities or … Continue reading

Posted in Building a Brand, Business Plan | Tagged , , , | Leave a comment

Building Your Brand Awareness

Building your brand is a challenge for every new business. We devoted a chapter to it in our book ‘The Cheese Mall’ and we describe it as the DNA of our business. It is our brand reputation and our customers’ … Continue reading

Posted in Building a Brand, Business Plan, Social Media Marketing, Using Social Media | Tagged , , , , | Leave a comment