Tag Archives: small business marketing

Marketing Your Product: The Importance of Packaging

Following on from last week’s post on Qualitative Data when we looked at the importance of packaging and how poor packaging might be affecting the performance of sales in two of our cheeses, both of which taste wonderful but are … Continue reading

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Starting a Business

It is all very exciting leading up to the launch of our business but when we finally got there, there you have so many emotions going on our heads like fear and joy all at the one time. At last … Continue reading

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Fail to Prepare: Prepare to Fail

Lots of things happened which are too detailed to go into but the bottom line is we were just too ambitious about the opening day of The Cheese Mall on 1st August 2011.  We put too much pressure on ourselves, … Continue reading

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Have some Fun along the Way

I know it sounds funny but I really enjoy at the end of each week sitting back with a glass of wine (no I am not drunk) and reflecting on the week writing the blog.  It’s like a diary for … Continue reading

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Recruiting the Right Staff

Lots of things going on at the moment between the building, suppliers, furniture and not to mention Matthew’s nightmare – recruiting staff.  I told him I would take this task on because when we were putting our business plan together he became … Continue reading

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It’s all coming together

It’s a great feeling when all things come together and you feel you are on top of everything.  Well, that is how it felt this week.  So many aspects of our business plan are coming to fruition which is a great feeling. … Continue reading

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Getting Started in Business

Matthew put a tweet up to say that the business is taking over our lives. It kinda feels like that.  We are so immersed in every detail of what needs to be done that at one stage I had to walk out.  I … Continue reading

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