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May 2013 M T W T F S S « Apr 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 Setting up The Cheese Mall
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Tag Archives: small business marketing
Marketing Your Product: The Importance of Packaging
Following on from last week’s post on Qualitative Data when we looked at the importance of packaging and how poor packaging might be affecting the performance of sales in two of our cheeses, both of which taste wonderful but are … Continue reading
Starting a Business
It is all very exciting leading up to the launch of our business but when we finally got there, there you have so many emotions going on our heads like fear and joy all at the one time. At last … Continue reading
Posted in Our First Year, Setting up The Cheese Mall, Starting a Business
Tagged Business Marketing, business proposal, direct marketing, launching a business, marketing a product, Marketing Plan, small business marketing, starting a business, starting a small business, The Entrepreneur, What is Marketing
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Fail to Prepare: Prepare to Fail
Lots of things happened which are too detailed to go into but the bottom line is we were just too ambitious about the opening day of The Cheese Mall on 1st August 2011. We put too much pressure on ourselves, … Continue reading
Posted in Our First Year, Setting up The Cheese Mall
Tagged Business Marketing, direct marketing, marketing a product, marketing mix, Marketing Plan, Marketing Research, Marketing Strategy, marketing tips, Sales and marketing, small business marketing, The Entrepreneur, What is Marketing
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Have some Fun along the Way
I know it sounds funny but I really enjoy at the end of each week sitting back with a glass of wine (no I am not drunk) and reflecting on the week writing the blog. It’s like a diary for … Continue reading
Recruiting the Right Staff
Lots of things going on at the moment between the building, suppliers, furniture and not to mention Matthew’s nightmare – recruiting staff. I told him I would take this task on because when we were putting our business plan together he became … Continue reading
It’s all coming together
It’s a great feeling when all things come together and you feel you are on top of everything. Well, that is how it felt this week. So many aspects of our business plan are coming to fruition which is a great feeling. … Continue reading
Posted in Setting up The Cheese Mall
Tagged Business Marketing, direct marketing, marketing a product, marketing mix, Marketing Plan, Marketing Research, Marketing Strategy, marketing tips, Sales and marketing, small business marketing, starting a small business, The Entrepreneur, What is Marketing
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Getting Started in Business
Matthew put a tweet up to say that the business is taking over our lives. It kinda feels like that. We are so immersed in every detail of what needs to be done that at one stage I had to walk out. I … Continue reading
Posted in Setting up The Cheese Mall, Starting a Business, The Cheese Mall
Tagged Business Marketing, direct marketing, marketing a product, marketing mix, Marketing Plan, Marketing Research, Marketing Strategy, marketing tips, Sales and marketing, small business marketing, starting a small business, The Entrepreneur, What is Marketing
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Keeping the Bank Happy
We had a really tough week and the bank is back to us looking for more information. Well more information from my dad as he is going guarantor and both he and our financial adviser are working hard to limit his … Continue reading
Posted in Setting up The Cheese Mall, Starting a Business
Tagged Business Marketing, customer relationship management, direct marketing, marketing a product, marketing mix, Marketing Plan, Marketing Research, Marketing Strategy, marketing tips, Sales and marketing, small business marketing, starting a small business, The Entrepreneur, What is Marketing
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Putting Together a Business Proposal
Preparing a Business Plan it a bit surreal. It is like you are writing the business plan for some one else and it is not really your business you are going to borrow the money for. It is all good fun in putting it … Continue reading
Posted in Setting up The Cheese Mall, Uncategorized
Tagged Business Marketing, direct marketing, marketing a product, marketing mix, Marketing Plan, Marketing Research, Marketing Strategy, marketing tips, Sales and marketing, small business marketing, starting a small business, The Entrepreneur, What is Marketing
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Our Entrepreneurial Journey Begins
Our inspiration has been and always will be the decent hardworking entrepreneurs in the world who started their business not knowing where they would end up. We are beginning our own entrepreneurial journey and putting the final touches to our Business Plan. … Continue reading
Posted in Business Plan, Setting up The Cheese Mall
Tagged Business Marketing, direct marketing, marketing a product, marketing mix, Marketing Plan, Marketing Research, Marketing Strategy, marketing tips, Sales and marketing, small business marketing, starting a small business, The Entrepreneur, What is Marketing
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