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April 2024 M T W T F S S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 Setting up The Cheese Mall
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Tag Archives: marketing mix
How Important Is Your Marketing Mix To Your Business?
Hello, it is Matthew here today for a change and while Millie is going to be working on our social media strategy and will be back soon to tell you all about it, I’m going to concentrate on our Cheese … Continue reading
The Value of a Business Mentor
Are you in business for more than six months? Are you planning to start a business in the near future? Do you have a mentor? Do you really understand how best to create a social media strategy, to write a … Continue reading
Posted in Business Plan, Social Media Marketing, Starting a Business, What is Marketing
Tagged blogging for your business, business coach, customer service, marketing mix, Marketing Strategy, mentoring, social media strategy, the beacon coach, using a business mentor, What is Marketing, write on track
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The Importance of Customer Service Excellence
When we were doing our business plan, Matthew asked me which was the most important element of the Marketing Mix for The Cheese Mall and after I thought about it for some time, I decided that the ‘People’ is perhaps … Continue reading
Gruyére Cheese Quiche and the 5 Ps of the Marketing Mix
As I mentioned in my last blog post, we have been noticing that the sales of a few of our specialist cheeses were decreasing and the problem is that although cheese has a long shelf life, it still is a … Continue reading
Fail to Prepare: Prepare to Fail
Lots of things happened which are too detailed to go into but the bottom line is we were just too ambitious about the opening day of The Cheese Mall on 1st August 2011. We put too much pressure on ourselves, … Continue reading
Posted in Our First Year, Setting up The Cheese Mall
Tagged Business Marketing, direct marketing, marketing a product, marketing mix, Marketing Plan, Marketing Research, Marketing Strategy, marketing tips, Sales and marketing, small business marketing, The Entrepreneur, What is Marketing
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Have some Fun along the Way
I know it sounds funny but I really enjoy at the end of each week sitting back with a glass of wine (no I am not drunk) and reflecting on the week writing the blog. It’s like a diary for … Continue reading
Recruiting the Right Staff
Lots of things going on at the moment between the building, suppliers, furniture and not to mention Matthew’s nightmare – recruiting staff. I told him I would take this task on because when we were putting our business plan together he became … Continue reading
It’s all coming together
It’s a great feeling when all things come together and you feel you are on top of everything. Well, that is how it felt this week. So many aspects of our business plan are coming to fruition which is a great feeling. … Continue reading
Posted in Setting up The Cheese Mall
Tagged Business Marketing, direct marketing, marketing a product, marketing mix, Marketing Plan, Marketing Research, Marketing Strategy, marketing tips, Sales and marketing, small business marketing, starting a small business, The Entrepreneur, What is Marketing
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Getting Started in Business
Matthew put a tweet up to say that the business is taking over our lives. It kinda feels like that. We are so immersed in every detail of what needs to be done that at one stage I had to walk out. I … Continue reading
Posted in Setting up The Cheese Mall, Starting a Business, The Cheese Mall
Tagged Business Marketing, direct marketing, marketing a product, marketing mix, Marketing Plan, Marketing Research, Marketing Strategy, marketing tips, Sales and marketing, small business marketing, starting a small business, The Entrepreneur, What is Marketing
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Keeping the Bank Happy
We had a really tough week and the bank is back to us looking for more information. Well more information from my dad as he is going guarantor and both he and our financial adviser are working hard to limit his … Continue reading
Posted in Setting up The Cheese Mall, Starting a Business
Tagged Business Marketing, customer relationship management, direct marketing, marketing a product, marketing mix, Marketing Plan, Marketing Research, Marketing Strategy, marketing tips, Sales and marketing, small business marketing, starting a small business, The Entrepreneur, What is Marketing
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